The small space was more than enough to communicate Life Talk Radio’s brand message to attendees. Life Talk Radio used a branded “chip wall” structure to create a radio studio set up on the show floor.
Whether you have a small or a large booth, you should definitely maximize every square foot to your advantage. Krispy Krunchy Chicken captured the imaginations of prospects by designing a barn-inspired exhibit to mimic the brand’s downhome. Branded Environmentsīranded environments help bolster brand identity and can be impactful experiences for visitors entering the space. Novel Ingredient’s exhibit housed multiple private consultation rooms within the space, allowing booth staffers to engage in meaningful conversations with prospects and clients. Private spaces where staff and prospects can sit down to have intimate conversations go a long way in building strong relationships. The printed profiles attached to the bodies of Lego™ “Heroes of Risk” characters and were given to attendees as a giveaway item to take home. Accenture used 3D molding cameras to digitize visitor’s heads while 3D printers printed their profiles. Giving attendees something they want or need can vault your brand ahead of other exhibitors. Whether attendees where inside the booth or far across the convention center, Pharmerica’s name was easily visible. Pharmerica did just that with two stunning fabric graphic structures that displayed its name prominently in big bold lettering. If you want your brand to be remembered, you need to broadcast your logo and name across the show hall. Winfield created a lustrous, green branded environment that employed “backyard games”- such as a putting green and bags set - to engage prospects on the trade show floor.
Incorporating games into a booth space and break up the tedium can attract prospects. Industry trade shows can be routine and sometimes boring. Promega’s exhibit design attracted the attention of passersby while standing apart from the crowd. Promega wanted to create a store-front look and feel on the trade show floor with its 20’ x 30’ exhibit featuring brick-textured graphics and an awning to cap off the store-inspired look. Getting noticed on the trade show floor is easy if you have a bold trade show booth design. Brock Systems used its exhibit to showcase the brand’s capabilities by featuring silo-inspired structures built from aluminum extrusions and fabric graphics to creatively communicate brand messaging to booth visitors. Letting attendees know who you are and what you do can be the difference in seeing healthy trade show ROI or failing to meet your goals at an event. Triangle Suspension used branded signage at high, mid and low points, pillar structures with uniform colors and product images to construct a thematically consistent space for visitors. Triangle Suspension was able to establish strong brand consistency by promoting three distinct product lines under a unified look and feel. Whether you are a well-established brand or a smaller niche company, the need for brand consistency is key for trade show success. In this post, we feature ten exhibit designs that masterfully combined substance and style to differentiate themselves from competitors on the show floor. A well-design exhibit will attract visitors, support your goals, reflect the identity of your brand and leave a lasting impression on visitors. The design of your trade show exhibit speaks volumes about your company and serves as the foundation upon which you shape your trade show marketing success.
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